Toyota is desperate to convince a congressional committee that dangerous bouts of uncontrolled acceleration in its cars are the result of mechanical problems, not computer glitches. That’s because a faulty floor mat or a sticky gas pedal can be replaced. If the problem turns out to be electronic, Toyota is going to face a more difficult problem, both in the vehicle and in the minds of consumers.
The car maker understands this, which is why its worked long and hard to make this issue a mechanical problem. The company recently bragged that it saved over $100 million in 2007 by negotiating a recall of “defective” floor mats rather than thoroughly investigating electronic problems. Now the ghost in the machine has resurfaced, and those savings are coming back to haunt them.
Read the full post over at BNET
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